Creating a website of distinction
The Zetland Foundation is a registered charity that provides support – both financial and moral – for highly talented young people in the Arts. Set up in 2000 as a personal project of the Marquess of Zetland, the charity helps young musicians, actors and dancers through that often-difficult early part of their career that separates raw talent and earning power.
The Foundation did not have a web presence and the charity wanted to create an online showcase for the musicians that it was currently supporting. As well as providing information about the Zetland Foundation itself, Pillar proposed having separate pages for each musician; an events calendar to promote upcoming concerts and shows; and a news section to inform about recent awards and accolades or television appearances and CD releases. This information would also need to be regularly updated so an easy user management system had to be a working part of the site.
Design-wise, the site had to appeal to diverse audiences – reflecting the youth and vibrancy of the musicians themselves, as well as the wider classical music-appreciating public who may wish to find out about events. It also needed to acknowledge the heritage and established livery of the Zetland family, which gives the site its distinctive crest.
A site was developed with six general pages and 14 artist pages that are reached through interactive flip-over portrait boxes. The home page also has a news highlights box (which is linked to a more comprehensive news page) and an events page (which opens out to individual event displays). The site also makes effective use of rotating photographic images and the charity’s administrator can easily update its content.
www.zetlandfoundation.org was launched in the summer of 2012. The response has been very positive, with visitors appreciating the ease of use and interactivity.
“I am absolutely thrilled and delighted with the quality of the new website. It really does seem to stand out and I couldn't be more pleased. I congratulate the team for all their hard work and thought on the project. I would thoroughly recommend Pillar to anyone who proposes to introduce a website for their organization.” The Marquess of Zetland